![]() Now, 10 years after Twitch was first launched, the site has found itself at the center of cultural moments, a crucial component of esports at large and certainly had its share of controversy as well. So when Twitch launched, it was basically a beacon out to the gamers of the world who hadn’t had a home, who hadn’t had the status of being cool or culturally relevant.” ![]() No one was making money playing video games. “It’s really easy to forget that, back in 2011, being a gamer was not a cool thing,” said Ben Goldhaber, one of the founding employees of Twitch who has since founded Juked.gg. By 2014, Twitch had completely overtaken so the company rebranded to Twitch Interactive and shut down the website to focus on Twitch. By 2011, had created the largest competitive video gaming broadcast network in the world, a product that demanded its own branding, so created TwitchTV.Īt the time, was launching a new facet of the site's business. Originally founded in 2006, was the live broadcast answer to YouTube’s video-on-demand service.
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